Is this scenario familiar?
You've launched your sales page and you are driving
traffic right to its doorstep, but the sales just
aren't coming in the way you had anticipated.
Things are not performing as planned and you naturally
turn your attention back to the sales page, looking
for ways to improve it.
* You change the header.
* You adjust the headline.
* You alter the color scheme.
* You add another six p.s.'s
Nothing seems to be making a difference in terms of
conversions.
You read and re-read the sales copy repeatedly.
You make edit after edit, hoping to stumble upon the
fix for this disappointing situation.
Adjusting and tweaking your sales page is a great
idea.
Making smart modifications and carefully testing them
might turn what appears to be a loser into an
impressive moneymaker.
However, there are times when the problem isn't the
sales page. All of the tweaking and adjusting of copy
won't fix a thing when that's the case.
The trick, of course, is knowing when your copy is at
fault and when something else is afoot. How can you
tell when the problem is the sales page and when it
lies elsewhere?
First, look at your traffic.
Who is coming to your page and are they 'the right
people.'
You need to be sure you are sending targeted visitors
to the page and not just those who might be vaguely
interested in your product.
If you are running a pay-per-click campaign, that is
going to require returning to your keyword research
and digging deep for answers.
If you are primarily marketing via your list, you'll
need to carefully consider whether list members'
opt-ins really pre-qualified them for this particular
offer. Often, tapping into different traffic stream
can make all of the difference in the world.
Second, look at the competition.
Is there someone out there who is doing a better job
selling the same product or a similar product?
Might your problem be a matter of needing to be more
competitive in terms of price, bonuses or some other
factor?
If you are up against an army of tough competitors,
you may have to find a way to make your page even
stronger or some other means by which to regain an
edge.
Third, consider the product.
Revisit your market research, look at other similar
products and decide whether or not you are really
bringing anything new to the marketplace.
If you are, make sure you are clearly illustrating
what sets your offer apart from the others.
Top marketers will tell you that a good salesperson
can successfully move any product, but the reality is
that sales are more plentiful when you have targeted a
real need among consumers.
Take a good look at some of the factors beyond your
sales page.
They may inform you about why things are not going as
well as expected. In some cases, you may learn your
project's shortcomings have nothing to do with your
sales page at all.
In other cases, you may be able to use an off-page
investigation to find ways to adjust your offer and
tactics for more success.
It's the simple things like these that can have the
biggest impact on your conversion rate. Get started
today and you'll be surprised how quickly your profits
begin to grow.
---
Jo Han Mok is the author of the #1 international
business bestseller, The E-Code. Unlock the code for
unlimited online profits for yourself by visiting his
website today at:
http://www.suwandichow.com/johanmok.htm
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