Unfortunately it is true.
But...
Will it stop us to prove we can be trusted.
The answer is NO.
Nobody can stop us to say Nothing but The Truth.
Ooops...
Have I just disclosed one of the secrets?
Your sales copy will never sell if nobody trust you. And the easiest way to make people trust you is telling the truth. Honesty is the key thing.
Some more guideline to make your copy can build trust faster is your photos. Don't forget to include all your company details also.
Nobody can trust you if you are hiding something.
List all your testimonial and media coverage as much as possible to support your powerful claim. If you don't have this yet, don't worry, but you can put it in your action plan to collect this lists.
To make it easy for us, you can model how Worldclass copywriter make their sales letter, like Brett McFall. Follow the B.U.R.P.I.E.S formula. It will not make your sales letter attract your visitors like Mega Tons of Magnet to stick to your sales letter, but also converts them into buyers.
Always give STRONG guarantee.
Start writing sales letter that converts into buyers Now!
21 December, 2006
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